Alyce Cucurullo has been named vice president and general manager of Laura Geller Makeup. She will manage various aspects of the business from organizational management and growth opportunities, to information technology and analysis. Prior to her role at Laura Geller, she founded Practical Profit Optimizers Inc.

Lori Mariano is the new vice president of marketing. She will be responsible for leading all marketing programs, branding and communications. She formerly held senior management positions at L’Oréal, Coty and Mane USA.